In the past, governance tokens in blockchain entertainment projects have often relied solely on the value of the single content, resulting in many tokens being unable to maintain long-term stability and leading to price collapses. OSHI aims to build upon contents designed for long-term operation, while also aligning its utility (token use cases) and underlying value on high-value IPs known for their sustainability. The aim is to achieve long-term stability of its value. There are also plans in place to design an ecosystem that allows the token economy to span across multiple types of content in the future. The name “OSHI” was chosen to reflect the desire for users (fans) to enjoy the game in the long term and engage in the Japanese concept “Oshi Katsu” (supporting their favorite characters) via the tokens with peace of mind. OSHI is run by gumi.inc, a Japanese-listed company specializing in mobile gaming and blockchain solutions across entertainment and finance.